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The first permanently placed 3D digital outdoor advertising surface (DOOH) in the Czech Republic appeared on the facade of the Galerie Harfa shopping centre in April. The LED Harfa, located above the entrance to the shopping centre from the O2 Arena, has dimensions of (13.5 x 5.8) x 4.8 m. The second identical 3D LED screen will be placed above the entrance to Galerie Harfa from Českomoravská Street and will be operational from 1 September 2024.
"The choice of location was crucial. Galerie Harfa is located in an ideal location next to the O2 Arena with a high frequency of visitors and potential customers of advertising brands. We are planning to offer other similar 3D spaces in strategic locations in Prague within a year or so," says Lukáš Radačovský, Senior Media Manager at Premium OOH WOOD & Co.
The innovative corner LED screen uses a combination of 3D and anamorphic projection techniques to create a three-dimensional effect. Thanks to special projection, it appears natural only from a certain angle. The result is an impressive, almost realistic plastic effect that responds to the movement of the audience and the perspective of observation, thus attracting attention and leaving a lasting impression. The new advertising space within the Harp Gallery is open every day between 6 am and 10 pm.
"It turns out that the demand for this form of advertising is huge, the production company Premium OOH WOOD & Co. is already registering a number of requests for the next period. We are delighted to have been able to hit a gap in the market and offer something unique within our portfolio of buildings that will take their appeal and value up a notch. In addition to Galerie Harfa, we want to use other buildings in Prague, Bratislava or Warsaw for similar advertising formats," concludes Jiří Hrbáček, portfolio manager of WOOD & Company.
Kontakt pro média:
Marketing Manager
Ivona Prokešová
Tel.: +420 604 215 523
E-mail: ivona.prokesova@wood.cz
